Barbie Producer Relies on Bioplasics
Mattel Wants to Become Sustainable by 2030
Mattel, Inc., El Segundo, CA/USA, is launching new products derived from bio-based plastic line. The pre-school construction product Mega Bloks, will now feature three preschool building sets derived from bio-based resins.
The building sets have Forest Stewardship Council (FSC)-certified packaging that is fully recyclable. They will be presented at the International Toy Fair in Nuremberg, Germany (29 January to 2 February 2020).
Mega is the second product that Mattel has introduced as part of its recently announced goal to achieve 100% recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030.
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