Arburg Opens Subsidiary in Taiwan
Arburg GmbH + Co KG, Lossburg, Germany, has founded its own subsidiary in Taiwan, which officially started work on 1 April 2016. By taking on sales and service employees from its former partner, the company is ensuring expert customer support that can be further expanded in future. In Michael Huang, Arburg was able to acquire an experienced plastics specialist as subsidiary manager. For several months, he went through intensive preparation for his work at the German headquarters in Lossburg. Previously, he worked in management and sales at materials manufacturer GE Plastics and Sabic.
With its location in Taichung, the new organization is logistically perfectly positioned in an important, strongly growing industrial region of Taiwan. This important market is nothing new for Arburg, as the company has had an agent there in the form of C & F International Corp. since 1981.
Andrea Carta, Arburg Overseas Sales Director, explains this strategic decision: "Due to Taiwan's great importance as an innovative market with many high-end companies, we are taking prompt action to secure and strategically expand our local presence there. By taking on many sales and service employees from our former trading partner, the same extensive knowledge and familiar local contacts will continue to be available to our customers in the future. Another reason for founding our own organisation is that we wish to provide our customers with even more support in their internationalisation process. This can only work smoothly, however, if we have our own location in Taiwan. Numerous Taiwanese Arburg customers are turning to the People's Republic of China, but also to Southeast Asia. And these important decisions are taken in Taiwanese company headquarters."
The new subsidiary's premises cover an area of around 550 square meters. The showroom offers space for three Allrounders, and is complemented by training rooms and an extensive spare parts store.
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