Arburg Machine Wins iF Design Award 2018
Allrounder 1120 H Combines Aesthetics, Functionality and Ergonomics
This year, Arburg GmbH + Co KG, Lossburg, Germany, has won the iF Design Award for its new large machine, the hybrid Allrounder 1120 H, and therefore counts among the prize winners of the internationally recognized and highly renowned design prize. The machine received the prize in the "Product“ discipline within the "Office & Industry" category. The iF Design Award is bestowed once a year by the oldest independent design institute worldwide, the iF International Forum Design GmbH, in Hanover, Germany.
The Allrounder 1120 H with a clamping force of 6500 kN is Arburg's new flagship machine, which has significantly expanded Arburg's product range. The hybrid machine combines electric speed and precision on the clamping side with hydraulic power and dynamics during injection. The application for the iF Design Award was submitted by the Design Tech design office from Ammerbuch, which supported Arburg with the design. The Allrounder 1120 H prevailed against numerous competitors. The panel of judges selected the machine among 6400 submissions from 54 countries to award the coveted seal of quality.
Arburg Managing Partner with responsibility for Marketing, Juliane Hehl, was delighted with the award and emphasised the preeminent value placed on design at Arburg for many decades, “In accordance with our motto 'ugly doesn't sell', Arburg's first standard machine was continuously improved using a wooden model back in the 1950s until the engineers achieved a design that adequately matched the high-level technology.” Another milestone was the color change of the machines from reseda green to the mint green and canary yellow combination in 1995, which Arburg is known for all over the world today.
Teamwork: Technology and Design Experts
"The next decisive step after a little over 20 years has now been to get design experts on board in addition to our own technology experts from the outset during the development of the new large Allrounder 1120 H, because for us Partners it was clear from the beginning that this flagship machine for our company also needed to feature a visionary design," explains Juliane Hehl. A delegation from Design Tech led by company boss Jürgen R. Schmid accepted the award on Friday (9 March) at the iF Design Award Night in the BMW Welt venue in Munich, Germany.
For 65 years, the iF Design Award has been a globally renowned trademark when it comes to outstanding design. The iF brand has become an internationally recognized symbol of outstanding design achievements. The iF Design Award is one of the most important design prizes in the world. It recognizes design excellence in all disciplines: product, packaging, communication and service/user experience design (UX), architecture and interior design, as well as professional concepts.
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