Arburg Celebrates 25 Years in China
Arburg GmbH + Co. KG, Lossburg, Germany, kicked off the celebration of its 25-years presence in China at an evening event on 7 July 2017 in Shanghai with around 200 invited guests, a high-powered delegation from the Arburg parent company and employees from China.
In recognition of the subsidiary's enormous commitment, Managing Partner Renate Keinath presented the anniversary sculpture to Zhao Tong, Managing Director of the Arburg organizations in China. Speaking on behalf of the owner families and the entire Arburg parent company, she thanked Arburg's employees in China for their untiring commitment. Managing Director Sales Gerhard Böhm took the time to review the success story of Arburg in China: "It all began in 1992 with the establishment of a subsidiary in Hong Kong. From the outset, we concentrated on machines for the manufacture of high-quality plastic products – just as we have done all over the world. This strategy has borne fruit and we have been able to add two more subsidiaries: first in Shanghai in 2004 and then in Shenzhen in 2006."
Böhm expressed his thanks to customers for the trust they had placed in Arburg and for the successful cooperation over the past decades. He explained the development of the customer structure as follows: "In the early years, our customers tended primarily to be large, globally operating companies. This has changed significantly in the interim and we are now pleased to say that more and more domestic injection molding companies are benefiting from the advantages of our high-performance machines. They not only appreciate the performance of our high-tech Allrounder machines, but also our extensive expertise in service and consulting."
"In addition to our strong presence with three locations and our service offering, our decision to communicate in the language of the country also reflects the great importance of China for Arburg," said the Managing Director Sales. Examples of this include the use of Arburg's Chinese name with a corresponding logo, the Chinese version of the Arburg website, the Chinese edition of Arburg's "today" magazine, and the weChat channel run by the subsidiary with over 12,000 followers as a direct link to customers.
Following this successful kick-off in Shanghai, "25 years of Arburg in China" will be celebrated also on 22 September 2017 at the Shenzhen location together with customers from that region.
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