API: Organisational Change
API S.p.A., Mussolente, Italy, is a manufacturer in the field of thermoplastic elastomers. API has embarked upon a radical process of organisational change in order to be prepared to adequately respond to the challenges arising from the great change that is affecting the economy, finance and international markets.
The desire to concentrate on the market application rather than on the product has led to the creation of three business units, focused on different market sectors: BU Footwear and Sporting Goods, BU Automotive and Technical Articles, BU Packaging and Medical.
The focus on the applications combined with an increased decision-making and operating autonomy has meant all the members of the Business Units taking greater charge than before.
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