AMI: Asia’s Middle Class Driving Bopp Film Markets
The Bopp film industry continued to show robust growth during 2011 with demand advancing by 5.5% compared with 2010 to top 6 million tonnes for the first time according to the latest report on the global Bopp film market from AMI Consulting, Bristol, United Kingdom. Demand growth was slightly down on 2010 which had been the bounce back year from the financial crisis for most markets around the world.
Global demand is increasingly being driven by developments in Asia, particularly in China, India and Indonesia. With over 60% of Bopp usage occurring in food packaging, it is the growth in demand in these countries for an ever-widening variety of packaged foods sold through supermarket outlets that is one of the principle drivers for this material. With large, youthful and growing populations, increased urbanisation and rising incomes it is the developing markets of Asia that will continue to underpin growth in Bopp film demand.
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