Again Record Sales for Sumitomo (SHI) Demag
In 2016, Sumitomo (SHI) Demag Plastics Machinery GmbH recorded its most successful business year in its corporate history. With a total of EUR 234 million, the manufacturer of injection molding machines with headquarters in Schwaig near Nuremberg,Germany, has topped its 2015 sales of EUR 231 million. Among the main reasons for this positive development are the leading position of the company’s high-performance El-Exis machines in the plastics packing segment and the success of its all-electric IntElect machines among manufacturers of plastic industrial and medical precision parts.
The 2016 record figures mark the German-Japanese company’s fourth sales increase in a row. “Our customer base has become even more consolidated,“ CEO Gerd Liebig states. “In 2016, incoming orders were 20% higher than our turnover, which means that 2017 will see a massive capacity expansion.“ Liebig expects a 15% sales increase in 2017 to EUR 270 million. In addition to the success of the company’s products it was the improved quality of the pre-sales services’ strict focus on the relevant industry and application as well as customer care’s fast reaction times and the quick troubleshooting capability that resulted in the positive sales results. Moreover, the number of repeated buyers of all-electric machines over the last four years has doubled – in accordance with identical in the company’s sales to plastic packaging manufacturers.
Liebig is convinced that the improved market position is the result of a wider sales base. Setting up new subsidiaries in Hungary, Austria and Spain boosted the company’s market presence and customer contact as did the establishment and reactivation of sales offices in growth markets. “Together with our partners, we are currently tapping into new synergies with the objective of boosting our position as a system provider in small and subsidiary markets.“
Leading position in the packaging market
The packaging segment remains the focus of the company’s industry-based strategy. In the wake of the establishment of a new Business Development unit and intensified market care, the company won new accounts, particularly among manufacturers of screw caps, closures and thin-wall parts. “Over the past two years, our share in the global market for screw caps and thin-wall parts has risen by about 20%.“ Closer cooperation with mold and robotics specialists’ has led to a significant increase in deliveries of production systems to producers of thin-wall packaging parts such as cups, lids, pails and buckets. In this development, the El-Exis machine series guarantees success.
Sumitomo (SHI) Demag also records rising sales figures for its all-electric IntElect machines. “Experience gathered from delivering more than 60,000 all-electric machines pays off,“ Gerd Liebig says. Another reason for this series’ increasing success is the high quality and reliability of all-electric machines. The company expects its launch of a new generation of all-electric IntElect injection molding machines with clamping forces between 500 and 1,800 kN to act as another boost to all-electric machine technology. “The price gap between all-electric and hydraulic machines is closing – with the same range of options and systematic focus on the application.“ The new IntElect with five sizes was launched in spring 2017.
Sumitomo (SHI) Demag Plastics Machinery GmbH
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