Accelerating Digital Business in China
Covestro Launches Online Offering on Alibaba
In order to make the world’s chemicals easily accessible to business customers, Covestro has started a cooperation with Chinese internet giant Alibaba. As of 23 April, the company offers its high-tech polymer materials in a flagship store on 1688.com, an online platform of Alibaba. The platform is the biggest online business-to-business marketplace in China. Under the link covestrochina.1688.com , the high-tech material polycarbonate as well as pre-products for polyurethane foams, coatings and adhesives will become available.
“Digitalization rapidly changes customer needs and preferences and offers new business opportunities, especially in the fast growing Chinese economy,” said Dr. Markus Steilemann, Chief Commercial Officer and future CEO of Covestro. “For us, China plays a more and more important role not only in terms of market size but also with regard to innovation in relevant markets and technologies. With the launch of an online store on Alibaba we follow our strategy by innovating our business models in close cooperation with our customers.”
Products for Small and Medium-Sized Customers
The main goal is to offer customers a reliable, official channel with a simple and efficient purchasing experience. With a maximum quantity order, the flagship store is more tailored to the needs of small and medium-sized customers. Therefore, transactions will be of relatively small volume. This will allow Covestro to listen, learn and continously improve its offering.
As a start, Covestro will offer around 50 products on the shop. The second wave of products to launch is already in planning. The company announced that new forms of online commerce will contribute up to EUR 1 billion in accumulated sales until end of 2019.
Covestro Deutschland AG
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