ScorCreative at Amcor Receives Award for PET Container
ScorCreative at Amcor, the structural design studio co-located at Amcor Rigid Plastics, has won a bronze award from the Pentawards, a worldwide packaging design competition. ScorCreative captured the design honor in the concept packaging category for its innovative Growler-type 1.75 l liquor bottle.
ScorCreative achieved a major technical feat by applying Amcor’s vast industry experience along with advanced software programs to develop one of the first hand-sculpted PET liquor bottles. This innovative concept package design integrates a nautical theme with several three-dimensional qualities including etchings of an octopus sculpted into the bottle’s shape.
The unique bottle design delivers a container with strong shelf appeal, according to Greg Hurley, ScorCreative senior designer. A set of geometry was developed, providing more than an engraving but a highly refined structural element inspired by the nautical theme, said Hurley. Extensive detail went into the highly sculpted design which provides an organic flow and a unique textural experience for the consumer, he added.
Amcor utilized several software systems which were adapted from the gaming, animation, movie, and automotive industries, along with its proprietary process applications to accomplish the project in an unconventional manner. Different elements of each software program were combined and then put in the hands of industrial designer Hurley who developed an “artistic” rendition of the nautical theme. The PET container includes a cork closure, a neck finger hole, and an octopus etched around the shoulder of the bottle.
ScorCreative will adapt the learnings from this concept design to ultimately create a commercial container that is not only eye-catching but functional. A key goal is adapting the 3-D CAD model and creating the intricate detail through the blow molding process, thus taking the design from concept to store shelf.
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