Clariant Launches "ColorForward 2015"
Clariant International Ltd., Muttenz, Switzerland, has unveiled its 9th color forecasting guide for the plastics industry - ColorForward 2015. The annual tool from Clariant's ColorWorks aims to define the trends that will attract people's attention and pave the hue palette for 2015. It is designed to offer the sector's designers and manufacturers a head-start on using the power of color to influence and guide consumer purchasing decisions.
ColorForward color predictions are based on intensive research of the most influential societal trends around the world. The creative process includes in-depth presentations from ColorWorks centers all over the world, where regional trends and influences are explored. Experts from the world’s major trend-watching organizations, and color experts from diverse creative industries contribute to the process. For ColorForward 2015, color, design, marketing and polymer experts, representing multiple disciplines from all over the world, came together at Clariant’s new ColorWorks center in West-Chicago, IL/USA to identify the trends and to develop colors that best reflect each trend.
Clariant International Ltd.
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