Sumitomo (SHI) Demag Announces most Successful Year ever
Sumitomo (SHI) Demag has presented record results for 2015, with sales at EUR 234 million, up 11% on the previous year, and a significant increase in strategic market shares. These impressive growth figures are the result of the strategic changes initiated in April 2015, i.e. the focus on core competencies, the pooling of the two German production sites into one production center and the capacity expansion at Demag Plastics Machinery in Ningbo, China.
With new subsidiaries in Hungary and Austria, the company has significantly improved its market cultivation. These measures were aimed at improving the quality of sales consultancy and speeding up the service department’s solution management. Sales structures in Israel, Saudi-Arabia and Iran were also expanded and consolidated. The old name “After Sales” was changed to the new title “Customer Service”, which comes with a stronger focus on international customer service.
“We can be proud of our achievements in 2015. Our shares in target markets, such as automotive and E+E, have increased significantly, as have our shares in the market for all-electric injection moulding machines. The demand, particularly in the market segments relevant to complex all-electric machines such as packaging, has risen sharply. In 2016, we will to continue our efforts to consolidate our market position and be successful. The excellent results in 2015, which vastly exceeded our expectations, provides us with the strength for new strategic investments“ says Dr. Tetsuya Okamura, CEO Sumitomo (SHI) Demag.
Modernizing its machine range, Sumitomo (SHI) Demag has recently made an investment in the double-digit million range. The expansion of industry-oriented sales efforts and the establishment of additional sales outlets are next on the agenda. The Management Board expects additional growth in segments such as packaging, automotive and medical engineering. Newly established Business Developments will promote the traditional brand’s reputation for industry-specific expertise and professional, application-oriented consultancy.
Sumitomo (SHI) Demag Plastics Machinery GmbH
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