Universal or Individual?: Product Design in an International Environment
If we consider modern product design in an international context, we inevitably encounter the question of whether there is a universal design that can be internationally successful in all markets, or whether customers’ cultural differences and individual tastes, or the inherent dynamic in individual markets, are too great. Universal design or addressing individual target groups – which is the correct strategy?Beitrag auf Deutsch lesen
International Polymer Processing, the journal of the Polymer Processing Society, is a discussion forum for the world-wide community of engineers and scientists in the field of polymer processing.
The journal covers research and industrial application in the very specific areas of designing polymer products, processes, processing machinery and equipment.
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