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Kunststoffe international 2018/09

How Consumers Evaluate Environmental Friendliness

Results of an International Comparative Study on Consumer Preferences

How Consumers Evaluate  Environmental Friendliness

What kind of packaging do consumers evaluate as environmentally friendly? A study conducted in seven countries shows that consumers pay particular attention to the last stage of the packaging life cycle, e. g. compostability or recyclability. There are important differences between individual countries.

Prof. Dr. Carsten Herbes; Christoph Beuthner; Prof. Dr. Iris Ramme

Beitrag auf Deutsch lesen
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Literature

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2. Eurostat: Verpackungsabfälle nach Abfallbehandlung und Abfallströmen; 2016. Available online: https://data.europa.eu/euodp/de/data/dataset/

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3. Prendergast, G.; Pitt, L.: Packaging, marketing, logistics and the environment: Are there trade-offs? Int Jnl Phys Dist & Log Manage 26 (1996) 6, pp. 60–72

4. Rokka, J.; Uusitalo, L.: Preference for green packaging in consumer product choices – Do consumers care? International Journal of Consumer Studies 32 82008) 5, pp. 516–525

5. European Commission: Attitudes of European citizens towards the environment: Report, 2017

6. Herbes, C.: Marketing von Biomethan. In: Herbes, C., Friege, C. (Hrsg.): Marketing Erneuerbarer Energien: Grundlagen, Geschäftsmodelle, Fallbeispiele; SpringerGabler: Wiesbaden, 2015, pp. 183–201

7. Institute for bioplastics and biocomposites: Biopolymers: Facts and statistics: Hannover, 2017.

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International Polymer Processing

International Polymer Processing, the journal of the Polymer Processing Society, is a discussion forum for the world-wide community of engineers and scientists in the field of polymer processing.

The journal covers research and industrial application in the very specific areas of designing polymer products, processes, processing machinery and equipment.


International Polymer Processing


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