How Consumers Evaluate Environmental Friendliness
Results of an International Comparative Study on Consumer Preferences

What kind of packaging do consumers evaluate as environmentally friendly? A study conducted in seven countries shows that consumers pay particular attention to the last stage of the packaging life cycle, e. g. compostability or recyclability. There are important differences between individual countries.
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International Polymer Processing, the journal of the Polymer Processing Society, is a discussion forum for the world-wide community of engineers and scientists in the field of polymer processing.
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