back to top
My wish lists
Save your wish list
If you want to add more content to your wish list, simply log in. If you do not have a user account, please register for the Hanser Customer Center.

» Do you already have a user account? Please log in here.
» Don't have a user account yet? Please register here.
Your wish lists
If you want to use your wish list during your next visit, simply log in. If you do not have a user account, please register for the Hanser Customer Center.
» Do you already have a user account? Please log in here.
» Don't have a user account yet? Please register here.

« Back

Your advantages at a glance

  • One login for all Hanser portals
  • Individual home page for faster access to preferred content
  • Exclusive access to selected content
  • Personal wish lists on all portals
  • Central management of your personal information and newsletter subscriptions

Register now
Deutsch
Bookmark Bookmarked
Kunststoffe international 2019/04

Image Values Crash – It’s High Time for Action!

Editorial

Dr. Kalrhorst Klotz (© Hanser/Zett)

Dr. Kalrhorst Klotz (© Hanser/Zett)

We all suspected it was true, but now the figures are out. Plastics have never had such a poor image as long as comparable figures have been available. And Plastics Europe has data that stretch back a quarter of a century. The representative survey in December 2018 polled 1500 people, including the sub-groups "broad population," decision makers and young educated people (with at least general qualification for university entrance). Responding to the question of whether they had heard anything specifically positive or negative about plastics in recent months, almost half (47 %) of the "young educated people" spontaneously brought to mind something unwelcome – namely marine pollution. A year before, fewer than 10 % of those surveyed had made this association.

Not even half of the decision-makers and young educated people now see plastics as "very or predominantly positive". Even in 1993, these population groups were better disposed towards the material, before a multi-year advertising campaign had to raise the image of plastics above about 65 %, a threshold deemed acceptable. Not surprisingly, the negative perception is mainly the result of packaging applications, since people nowadays consider packaging more harmful and more superfluous than even one, or 25, years ago.

We can see a ray of hope in the presentation by PlasticsEurope at the end of March: in cooperation with IK Industrievereinigung Kunststoffverpackungen e. V. (German Association of Plastics Packaging and Films), it is to conduct a communication campaign to improve the situation. At its core is the newsroom kunststoffverpackungen.de, started in October, which, using social media and audio campaigns, among other measures, is aimed at giving more coverage to facts that have been neglected in favor of emotional considerations.

More details about the image survey can be found at page 5 and www.kunststoffe-international.com/8392531

Dr. Kalrhorst Klotz
karlhorst.klotz <AT> hanser.de

Additional information
  • 04-09-2019

    Image of Plastics at Rock Bottom

    Communication Campaign Aims to Convey Facts on Packaging

    At the end of the year, PlasticsEurope traditionally conducts a survey about the image of plastics and the plastics industry. This time with alarming results.   more

Users' Favourites
International Polymer Processing

International Polymer Processing, the journal of the Polymer Processing Society, is a discussion forum for the world-wide community of engineers and scientists in the field of polymer processing.

The journal covers research and industrial application in the very specific areas of designing polymer products, processes, processing machinery and equipment.


International Polymer Processing


Top 20 Article-Downloads

Help

If there are any questions concerning your subscription or online access, please contact:
abo-service@hanser.de