Greater Rapidity with Partners: Editorial
Whether hiking in the mountains, cycling, mountain biking, jogging or swimming: a growing number of people are spending their free time in nature and being physically active. It is increasingly coming to be appreciated that outdoor sports have the potential to slow down a hectic lifestyle,generate calmness, provide new energy and promote health. Being active outdoors is increasingly being adopted as an approach to life.
The market for sports articles is also benefiting from this trend. Adidas, for example, recorded two-digit growth in its football, running, basketball and outdoor categories in 2012. With sales of a good six billion euros, the company increased its turnover by eleven percent compared with the previous year. Sports article manufacturer Mammut has been posting growth in double figures for many years. In the same way as in the fashion industry, the scouts at the sports article manufacturers’ are busy tracking down the spirit of the times worldwide. The main prerequisite for anyone wishing to be successful in the highly competitive outdoor business, however, is high-grade products. Hence the latest sports shoes are made of breathable textiles, combined with a lightweight, damping polymer material for the soles. Ultra light sports bikes achieve their light weight through carbon fibers. And strong and, at the same time, impact-resistant, lightweight, high-performance plastics are increasingly ensuring a high level of safety for skiers, mountain bikers and extreme sportsmen and women.
Without innovative partners from the plastics industry, however, sports article manufacturers would not be in a position to achieve high-tech solutions of this type. Adidas’s new Energy Boost running shoe, for example, marks the outcome of a close development partnership with BASF. It was only by teaming up in this way that the company was able to launch its shoe on the market in such a short time.
The first Special for K 2013,which appears in this issue, has similarly been developed rapidly and in cooperation with the plastics industry. In good time before the fair, it provides you with information on the strategies being adopted by the exhibiting companies.
We wish you an enjoyable read!
Pay us a visit at K 2013! You will find us in the North Entrance, 1st floor, Booth 01, in the North Entrance, ground floor, Booth 02, and in Hall 15, Booth B 60.
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International Polymer Processing, the journal of the Polymer Processing Society, is a discussion forum for the world-wide community of engineers and scientists in the field of polymer processing.
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